{"title":"Shop All","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003eDirt is the data and your kids are the evidence collectors. It means they're out there doing the \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003ework of growing up. We made products for all of it.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"daily-cleansing-shampoo","title":"Daily Cleansing Shampoo","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003epH-balanced shampoo that grows with your child from 4 to 12 years old. Powered by aloe vera for gentle cleansing and pH protection, jojoba oil for adaptive oil control, and Vitamin B5 for stronger, more resilient hair. Our formula works with your child's changing biology, not against it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSafe for all hair types and gentle enough for daily use. Apply 1-2 pumps to wet hair, massage into scalp, and rinse until water runs clear.\u003c\/span\u003e\u003c\/p\u003e","brand":"fipl","offers":[{"title":"Standard","offer_id":42594667331661,"sku":"FSHA-F","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0681\/6222\/4205\/files\/Fipl_ProductHero_Shampoo.png?v=1779729207"},{"product_id":"strengthening-all-hair-conditioner","title":"Daily Hydrating Conditioner","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePlant-powered conditioner that builds strength and softness through every stage of your child's hair journey. Formulated with argan oil for deep repair, sunflower oil for weightless shine, and jojoba oil for moisture balance. It adapts from fine preschool wisps to thicker pre-teen strands without ever weighing hair down.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSulfate-free, and free from parabens, phthalates, and synthetic fragrance. Works for all hair types. Apply 1-2 pumps to clean, wet hair from mid-length to ends, leave for 1-2 minutes, then rinse thoroughly.\u003c\/span\u003e\u003c\/p\u003e","brand":"fipl","offers":[{"title":"Default Title","offer_id":42588638478413,"sku":"FCON-F","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0681\/6222\/4205\/files\/Fipl_ProductHero_Conditioner.png?v=1779729207"},{"product_id":"gentle-foaming-body-wash","title":"Foaming Body Wash","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA gentle foaming body wash that tackles finger paint, field dirt, and everything in between — without stripping your child's developing skin. Formulated with coconut-derived cleansers for effective yet gentle lathering, glycerin for lasting moisture, and cucumber extract for cooling comfort, all at a pH-balanced that respects skin's natural barrier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSulfate-free, and free from parabens, phthalates, and synthetic fragrance. Safe for daily use from ages 4 to 12. Apply 1-2 pumps to wet skin, lather over body, and rinse clean. \u003c\/span\u003e\u003c\/p\u003e","brand":"fipl","offers":[{"title":"Default Title","offer_id":43088475521101,"sku":"FBOD-F","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0681\/6222\/4205\/files\/Fipl_ProductHero_BodyWash.png?v=1779729207"},{"product_id":"botanical-detangling-spray","title":"Botanical Detangling Spray","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSkip the tears and the tug-of-war. Fipl's botanical detangling spray uses a key ingredient blend including pro-vitamin B5, vitamin E, chamomile and a botanical oil blend to dissolve knots and prevent new ones from forming. Works on damp or dry hair, no rinsing needed. Just spray, brush, and go.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSulfate-free, and free from parabens, phthalates, and synthetic fragrance. Safe for all hair types and textures, from ages 4 to 12. Spray onto damp or dry hair, comb through from ends to roots, and style as usual.\u003c\/span\u003e\u003c\/p\u003e","brand":"fipl","offers":[{"title":"Full","offer_id":42597637324877,"sku":"FDET-F","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0681\/6222\/4205\/files\/Fipl_ProductHero_Detangler.png?v=1779729207"},{"product_id":"the-clean-routine","title":"The Clean Routine","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEvery step of bath time, covered. The Clean Routine bundles all four Fipl essentials, shampoo, conditioner, body wash, and detangling spray — into one complete plant-powered routine built for kids ages 4–12.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe shampoo and conditioner work together to cleanse, strengthen, and balance hair from root to end. The foaming body wash tackles whatever the day throws at them while keeping developing skin's natural barrier intact. And the botanical detangling spray makes post-bath brushing a two-step process instead of a standoff.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAll four formulas are pH-balanced, adapt through every developmental stage, and are free from the ingredients you don't want anywhere near your kid.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSulfate-free, and free from parabens, phthalates, and synthetic fragrance. Works for all hair types, gentle enough for daily use.\u003c\/span\u003e\u003c\/p\u003e","brand":"fipl","offers":[{"title":"Default Title","offer_id":42588644835405,"sku":null,"price":88.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0681\/6222\/4205\/files\/Fipl_ProductHero_CleanRoutineC.png?v=1779755139"},{"product_id":"shampoo-conditioner-duo","title":"The Daily Duo","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEverything your child's hair needs in two pH-balanced formulas that work better together. The Daily Duo pairs our gentle cleansing shampoo with our strengthening conditioner, both plant-powered, both designed to adapt from ages 4 to 12.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe shampoo's aloe vera and jojoba oil lift dirt while protecting the scalp's natural pH. The conditioner's argan oil, sunflower oil, and jojoba seal in moisture and build strength without weighing hair down. Together, they cover every wash from first lather to final rinse.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSulfate-free, and free from parabens, phthalates, and synthetic fragrance. Works for all hair types, gentle enough for daily use.\u003c\/span\u003e\u003c\/p\u003e","brand":"fipl","offers":[{"title":"Default Title","offer_id":42588644900941,"sku":null,"price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0681\/6222\/4205\/files\/Fipl_ProductHero_TheDuo.png?v=1779753848"},{"product_id":"the-travel-set","title":"The Travel Set","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe complete Fipl routine, packed and ready to go. The Clean Routine Travel Kit brings all four full-formula essentials, shampoo, conditioner, body wash, and detangling spray, in travel-friendly sizes that don't cut corners on ingredients.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSame pH-balanced, plant-powered formulas your kid already loves. Same aloe vera, argan oil, and botanical blends. Just sized for weekend bags, carry-ons, and sleepovers at grandma's.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSulfate-free, and free from parabens, phthalates, and synthetic fragrance. \u003c\/span\u003e\u003c\/p\u003e","brand":"fipl","offers":[{"title":"Default Title","offer_id":42588644966477,"sku":"FTRA-M","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0681\/6222\/4205\/files\/Fipl_PDP_TravelSet.png?v=1780773322"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0681\/6222\/4205\/collections\/Overlay_Gradient.png?v=1779743412","url":"https:\/\/www.hifipl.com\/collections\/shop-all.oembed","provider":"fipl","version":"1.0","type":"link"}