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In Defense of Mud
Lifestyle

In Defense of Mud

2 min read

A short read on why the messiest days are often the best ones.

There's a well-recognized sound a parent will make when a kid comes through the door covered head to toe in mud. It's not quite a word. It's something more between a loving sigh and a bracing-for-the-bath inhale. We know the sound. We've made it.

A kid covered in mud, grinning at the end of a wholesome backyard afternoon

But the thing we need to remember, is that the kid who comes home in this state usually had a pretty darn good day. The mud is a result of something good and wholesome. It means they were outside, on the ground, in the puddle, building the dam, digging the hole, doing the kind of unstructured, slightly-out-of-sight play that childhood is supposed to be made of.

The dirt is the receipt.

We've gotten a little nervous about that as a culture. Somewhere along the way clean became the goal instead of the reset, and play got quietly rescheduled around staying presentable. Which is a strange trade, when you think about how short the window is. The years when a kid will happily lie down in a puddle are not long. The years when they'll let you wash their hair afterward are shorter still.

None of this is an argument against the bath. The bath is great. The bath is, in fact, the other half of the deal: get gloriously muddy, then come home and wash it all off, and wake up ready to do it again. That rhythm, mess then reset, is one of the genuinely lovely things about being small.

So we built a body wash for the second half of that dance. Cushiony foam that handles real dirt without stripping skin that's still developing, so the cleanup is quick and the next adventure isn't far behind. We are firmly pro-bath. And we're also firmly pro-mud, because dirt is proof of a well-lived day.

Fipl Body Wash bottle

The body wash

For the second half of the dance.

Cushiony foam that handles real dirt without stripping skin that's still developing. Cleanup is quick. The next adventure isn't far behind.

→  Shop the body wash

Let them get messy.
We'll handle the rest.

Bloom · Fipl's body wash character

MADE FOR OUR KIDS

Seriously effective hair and body care for kids who are busy becoming themselves.

Clean hair is just the beginning.

$20.00

Strong hair and soft hair are the same hair

$24.00

Dirt had its day. We’ll take it from here.

$20.00

Knots go poof.

$24.00