The Daily Duo
Love the hair, lose the dirt.
The two-step routine worth keeping.
- Daily Cleansing Shampoo: pH-balanced hair & scalp care that adapts to your child's changing needs from preschool to pre-teen.
- Daily Hydration Conditioner: Plant-powered conditioning that builds hair strength and morning independence through every developmental leap.
Clean hair in two steps. Shampoo resets the scalp, clearing 100,000 strands of everything the day left behind. The conditioner handles the rest with argan oil, jojoba, and panthenol to soften, strengthen, and detangle before a comb even shows up. Everything your kid's hair needs. Nothing it doesn't.
- Grows with sensitivity levels: From extra-gentle cleansing to actively balancing formulas
- Scales with activity: Light playground dust to heavy sports residue—one formula handles it all
- Evolves with biology: Fine toddler wisps to thicker pre-teen strands, adapting naturally
- Supports independence: Easy pump and rinse-clean formula make self-washing successful at every stage
- Subscribe & save 10% every month
- No commitment–skip, pause or cancel any time
- Keep up with the chaos, automatically. A Fipl subscription means the good stuff is always stocked and bath time stays on schedule.
For Splash-Makers and Bath-Takers
Early Years (4-6)
Middle Years (7-9)
Pre-Teen (10-12)
Early Years (4-6)
- Ultra-gentle on developing scalps
- Easy pump design for learning independence
- Light enough for fine, delicate hair
- Rinses clean without residue
For Splash-Makers and Bath-Takers
Early Years (4-6)
- Ultra-gentle on developing scalps
- Easy pump design for learning independence
- Light enough for fine, delicate hair
- Rinses clean without residue
For Splash-Makers and Bath-Takers
Middle Years (7-9)
- Balances increasing oil production
- Removes activity buildup effectively
- Supports hair strength during growth
- Adapts to changing texture needs
For Splash-Makers and Bath-Takers
Pre-Teen (10-12)
- Adapts to hormonal changes naturally
- Controls oil without over-drying
- Maintains scalp health through transitions
- Sophisticated care for emerging autonomy
Dermatologist tested & pediatrician approved
Hypoallergenic & non-irritating
Free of sulfates, parabens, phthalates & synthetic fragrance
Non-toxic, vegan, and gluten-free
Real advice for real hair
Because every texture has its tricks.
Focus on the scalp.
Straight hair distributes oil quickly from root to tip, so give the scalp a real massage and let suds run through lengths.
Scrunch while you lather.
Your waves need cleansing that doesn't flatten or frizz.
Scrunch while shampooing and rinsing to encourage your natural pattern.
Wet hair really, really well first.
Curly hair is naturally drier, which means your curls need LOTS of water before shampooing. Soak them, then add shampoo.
Section before you start.
Dilute your shampoo with water for gentler distribution through dense textures. Part your hair into 4-6 sections and wash one section at a time. Takes longer but works better.
The Clean Routine
Enjoy a free brush ($25 value) when you buy the bundle
The Clean Routine
Enjoy a free brush ($25 value) when you buy the bundle
Daily Cleansing Shampoo
Clean hair is just the beginning.
Daily Hydrating Conditioner
Strong hair and soft hair are the same hair
Foaming Body Wash
Dirt had its day. We’ll take it from here.
Botanical Detangling Spray
Knots go poof.
Reimagine Bathtime
Why wash your hair anyway?
All your questions, answered.
Yes. Our gentle, sulfate-free formula is designed to cleanse thoroughly without stripping the scalp’s natural oils, making it safe and effective for daily washing at every developmental stage.
A healthy scalp has a slightly acidic pH of around 4.5–5.5, which protects against bacteria and environmental irritants. Many shampoos are too alkaline, disrupting this balance. Our formula is matched to that natural pH, so it cleanses without disturbing the scalp’s protective barrier.
Fipl Shampoo is formulated for children ages 4–12. For children under 2, we recommend consulting your pediatrician before use, as scalp chemistry and hair needs are different in the earliest years.
Absolutely. For curly hair, make sure strands are fully saturated before applying—curls need more water to absorb shampoo evenly. For coily or dense textures, try diluting with a small amount of water for gentler, more even distribution, and consider washing in sections. The formula works across all textures.
Start with 1 pump for shorter or finer hair, and 2 pumps for longer or thicker hair. Our easy-press pump is designed to dispense just the right amount—so there’s no over-applying and no waste.
Yes. Our formula is designed to adapt across hair textures—from fine and wispy to thick and curly. Sunflower oil keeps fine hair light and manageable while argan oil and jojoba oil deliver deeper nourishment for denser or coarser strands. It’s one formula that genuinely scales with your child’s changing hair.
Our formula is designed to be gentle, but it’s not specifically formulated as an eye cleanser. We recommend keeping it away from eyes, as you would with any shampoo. Apply to the scalp first and let the rinse carry it through the ends.
Absolutely. Fipl Conditioner is gentle enough for daily use. Consistent conditioning is one of the best things you can do for developing hair. It builds strength over time and makes detangling noticeably easier after every single wash.
Most kids’ shampoos & conditioners are formulated around fragrance and color, with ingredient lists that don’t hold up to scrutiny. Fipl is EWG Verified, sulfate-free, and built on aloe vera and jojoba oil, ingredients chosen for how they actually work with developing hair and scalp chemistry, not just how they smell. One formula that adapts from preschool to pre-teen.